smart header
carss link


bullet Upcoming SMART Events (SAVE THE DATE!)
 
bullet Case study briefs
 
bullet SMART news
bullet About SMART


line

Dear Friend of SMART:

Welcome to Issue #4 of SMART’s e-NEWS briefs in which we profile cycle transport enterprises to honor the season. We’ll also catch you up on some of the latest SMART news. To learn more about SMART’s mission, activities, and how to get involved, please go to ABOUT SMART.

And we’d like to hear from you. Please send your comments, questions, related research, favorite innovations, case studies, and collaboration ideas to Susan Zielinski, Managing Director of SMART at susanz@umich.edu. For past issues of SMART e-NEWS, go to:

Issue 1
Issue 2
Issue 3



line

Case study briefs

Bike Sharing in the City of Love. New System Launches in Paris June 15th.

On July 15, Parisians will wake up to discover thousands of low-cost rental bicycles at hundreds of high-tech bike stations scattered throughout the city, an ambitious program to cut traffic, reduce pollution, improve parking and enhance the city's image as a greener, quieter, more relaxed place.

By the end of the year, organizers and city officials say, there should be 20,600 bikes at 1,450 stations, or about one station every 250 yards across the entire city. The easy-to-use system allows a user to pick up a bicycle in one location, and return it to another station. These bikes will be available 24 hours a day, seven days a week.

Based on experience elsewhere (particularly in Lyon, France's third-largest city which launched a similar system two years ago) regular users of the bikes will ride them almost for free. The Lyon rental bikes, with their distinctive silver frame, red rear-wheel guard, handlebar basket and bell, can also be among the cheapest ways to travel, because the first half-hour is free, and most trips are shorter than that -- 95 percent of the roughly 20,000 daily bike rentals in Lyon are free because of their length.

Lyon’s program is operated by JCDecaux’s Cyclocity, which has also won the contract to start up and run the program in Paris. JCDecaux is an advertising company which donates all of the bicycles in exchange for rights to advertise on the bikes and around the city.

Theft is not a problem as users must submit their credit-card information to become a subscriber. Bike users must also give a deposit, which will be cashed if the bike is kept for more than 24 hours. Additionally, the bikes are equipped with anti-theft and bike maintenance sensors which immediately alert bike maintainers to any problems.

The mayor of Paris, Bertrand Delano, is optimistic about the new “Velib” program, said his aide, Jean-Luc Dumesnil: "We think it could change Paris's image -- make it quieter, less polluted, with a nicer atmosphere, a better way of life." But there is a practical side, too, Dumesnil said. A recent study analyzed different trips in the city "with a car, bike, taxi and walking, and the bikes were always the fastest."

Based on statistics from Lyon, company officials estimate that each bicycle in Paris will be used on average 12 times a day, for a total of about 250,000 trips a day, or 91 million trips a year. The self-checkout kiosks are eventually expected to work with a smart card that is already in place for other public transportation in Paris.

This case study brief is based on an article in The Washington Post.

For more information, see the following links:

http://www.jcdecaux.co.uk/development/cycles/
http://velib.paris.fr/ (in French) Translated into English >>

Closer to Home: Pedaling Green Trash in Northampton

Have you ever wished that the way that your trash was collected wasn’t so, well, wasteful? Faced with this very question, one group, known as Pedal People, has decided to take action - and in their case, bikes mean business!

Northampton, Massachusetts, has no municipal trash or recycling pick-up. Residents must either deliver their own trash to central collection points, or pay for a service to collect it from their home or business.

One company for hire collects customers’ waste using bicycles – not gas powered vehicles. Pedal People was started in December 2002 by Ruthy Woodring and Alex Jarrett. Both Woodring and Jarrett have always used bicycles as their primary means of transportation, and now they make their living with them as well.

Through word-of-mouth advertising, as well as signs on the back of their bike-trailers, Pedal People has grown to six employees and over 175 customers today. Their bikes are equipped with a 6 foot long trailer, made by Bikes At Work Inc. of Ames, Iowa, each of which can carry up to 300 pounds.

Pedal People’s website points out ten reasons to switch to their service. These include cost (they will match or beat any competitor's price), no pavement damage, pollution or noise, and the fact that a greater percentage of the fees paid to them stay in the local economy rather than supporting foreign oil. In addition to hauling trash or recycling, Pedal People delivers donations to Goodwill free of charge and also provides grocery delivery or other services. Recently, Pedal People have begun a compositing pick up service, and they have also started bike workshops and classes for their community.

Pedal People has taught us that there is a cleaner way to pick up trash; one that is good for business, the environment, and the economy.

For more information, see:
http://www.pedalpeople.com/
http://www.bikesatwork.com/

Cases selected and presented by Katya Seligman



line

SMART news

Upcoming Speaker June 21st from noon until 1:00pm:
Mary Crass, European Conference of Ministers of Transport

Mary Crass Mary Crass is a Principal Administrator and senior policy analyst for the Paris-based European Conference of Ministers of Transport. an intergovernmental organization within the OECD that has recently been transformed by its now 50 Member countries into the International Transport Forum.

Within the ECMT, she has been responsible for the organization’s work on sustainable urban travel, accessible transport and social inclusion, and crime and terrorism in transport.

Using selected examples from Europe and other OECD countries, Mary Crass will discuss how national policies and incentives affect and support implementation of sustainable transportation and accessibility in urban regions.

This event will be in West Hall, Room 335 at the University of Michigan in Ann Arbor and is open to the public.

UVM UTC Director Lisa Aultman Hall on Travel Behavior and GPS

Dr. Lisa Aultman HallOn June 11, Dr. Lisa Aultman Hall visited us from the University of Vermont (UVM) to talk about travel behavior data needs for New Mobility, in particular the benefits and drawbacks of using GPS for gathering travel route data. Her presentation summary and PowerPoint will be available on our new website later this summer, along with summaries from the other SMART Distinguished Speakers. SMART is currently collaborating with UVM on a number of New Mobility initiatives. See future newsletters for details.

New Mobility Industry Meeting in Bangalore to be Replicated in Chennai

In mid-July, SMART Managing Director Sue Zielinski will head to India with University of Illinois – Chicago research collaborators Dr. Moira Zellner and Dr. Vonu Thakuria and SMART / Erb Institute / Ford Masters Project team members Devon Douglas and Annie White. A meeting with key private sector leaders and selected public sector leaders will take place July 19th. This meeting, focusing on New Mobility industry development opportunities, was initiated by SMART and will be graciously hosted in Bangalore by the Confederation of Indian Industry (CII) and supported by EMBARQ, the WRI Center for Sustainable Transport. A similar meeting will now follow in Chennai on July 20th. Watch future e-News issues for reports on those meetings.

SMART at Large

SMART continues to grow its Community of Learning with thanks to the National Science Foundation HSD program. A recent highlight was a special panel on New Mobility industry development at the Transforum Conference in Toronto. SMART members David Berdish of Ford Motor Company and Sue Zielinski presented real world applications of New Mobility industry development, along with Robin Chase, founder of ZipCar and GoLoco, and Val Stoyanov of Cisco Systems.



line

About SMART

SMART (Sustainable Mobility & Accessibility Research & Transformation) is an inter-disciplinary project of CARSS (Center for Advancing Research and Solutions for Society *) at the University of Michigan in Ann Arbor. It focuses on sustainable transportation and accessibility in city regions of the world. This is both timely and relevant as the global challenge of urban mobility becomes rapidly more vexing and complex. The accelerating pace of urbanization, population growth, globalization, and demographic shifts is leading increasingly to transportation systems that threaten climate, environment, biodiversity, energy security, social equity, productivity, and urban competitiveness.

Yet the vital role of mobility and accessibility to meeting our daily personal and business needs cannot be denied. SMART takes a unique systems approach to understanding and transforming the future of urban mobility and accessibility. Moving beyond the technical fix alone, it "connects the dots," bringing together the various disciplines and sectors, the players, the theoretical approaches and the practical applications required to tackle urban transportation's growing complexity, sophistication, impacts, and opportunities. Through collaborative, trans-disciplinary, multi-sectoral research, through on-the ground projects, and through academic programs, SMART concentrates in four main research and action areas:

• Systems-based analysis and solution-building

• Accessibility-based planning and policy making

• Sustainability – environmental, social, and economic

• New Mobility markets – identifying and developing new markets and business models for integrated urban transportation

SMART's innovative, integrative, applied approach carves a unique niche for whole systems solution-building that works to address the mobility and accessibility challenges of the 21st century.

SMART brings together the efforts of a wide range of academic and industrial partners: the Center for the Study of Complex Systems, the Erb Institute for Global Sustainable Enterprise, the Taubman College of Architecture and Urban Planning (TCAUP), the Ross School of Business, the School of Natural Resources & Environment (SNRE), the Institute for Social Research (ISR), the department of Applied Mechanics and Mechanical Engineering (and Wu Manufacturing Research Center), the Ford School of Public Policy, the Center for Local, State, and Urban Policy (CLOSUP), the University of Michigan Transportation Research Institute (UMTRI), the school of Literature Science & the Arts (LS & A), and the Ford Motor Company, and others.

* CARSS was established in January, 2003 to extend and strengthen the intellectual and methodological foundations of social and behavioral science, and the degree to which that science is applied to addressing society's most pressing problems and abiding dilemmas (http://www.isr.umich.edu/carss/).



line